In June 2014 we organised the Mirrors or Movers II conference which was kindly hosted by the BBC. The event covered three important topics over which the media has a significant influence: women and media; environment and media; and privacy and media.
Further information including videos on each topic and a summary report can be found at mirrorsormovers.com.
We published two reports in June 2013: one on the material ESG issues for the media sector called Does it matter?; and one on the social impact of media content called Mirrors or Movers: Framing the debate about the impact of media content.
The Forum meets quarterly and most meetings include an invitation to a relevant stakeholder unless an internal workshop is being held. Since 2005, we have met with the following organisations and experts. The following list also includes some ad hoc events held by the Forum.
- Susan Morgan, Global Network Initiative (GNI), discussed the freedom of expression and data privacy issues faced by the ICT sector.
- Jenny Galbraith and Peter Hughes presented an overview of the Institute of Corporate Responsibility and Sustainability (ICRS).
- Sir Nigel Shadbolt, co-founder of the Open Data Institute, gave his views on privacy and data protection.
- Nigel Warner, author of Life after Leveson, presented his views on media regulation.
- Bianca Shevlin, SABMiller, talked about employee engagement and sustainability.
- A panel of speakers debated the material ESG issues for the media sector following Eurosif’s report.
- Dave Coplin, Microsoft, talked about key technology trends and changes in societal interaction with technology.
- Gerard Drenth, NormannPartners, explained how scenarios planning can be used by companies to address sustainability.
- Gib Bulloch, Accenture Development Partnerships, talked about effective partnerships between the private, public and third sector.
- Alma Media presented the findings of research on the comparative environmental impacts of paper and digital newspaper content.
- Kate Cox presented the findings of MPG research on meaningful brands.
- Guy Shrubsole presented the findings of Think of me as evil? Opening the ethical debates in advertising.
- Are journalists bad for your health? conference: a panel debated the representation of health issues in the media.
- Nick Ceasar, Ashridge Business School, presented recent research on the ‘long tail of CR’.
- InterfaceFLOR talked about how to foster internal engagement in sustainability programmes.
- Dr Rory Sullivan shared findings from his book "Valuing Corporate Responsibility: How Do Investors Really Use Corporate Responsibility Information?".
- Carnstone Partners LLP presented findings from the report "Multiple Messages: The Future of SD Reporting”.
- E.ON UK presented their innovative approach to identifying and managing risks to the business.
- Prof Mike Hulme, East Anglia University, talked about the role of ‘framing’ in public debates about climate change.
- Prof David Grayson, Doughty Centre for CSR, talked about changing perceptions of CSR and media reporting.
- The Media and Society Foundation presented a quality management system for media companies.
- SROI UK explained the key principles behind the Social Return on Investment Framework.
- The London Benchmarking Group gave details of the steps companies are taking toward measuring their impact on society.
- The Cultural Diversity Network gave a presentation on how they are changing the face of British broadcasting.
- The Media Trust talked about the role of media in creating healthy local Communities.
- Migrant Voice presented their thoughts on creating a platform for migrants to have their say in society.
- OriginsInfo introduced a new software tool to help members understand the diversity of their workforce.
- Lundquist PR talked about the CSR Online Awards and future trends in CSR reporting.
- RSCG Europe discussed the empowering role of social media and what this means for the CSR agenda.
- Intellect UK gave a presentation about how developments in the ICT sector will change business models and the implications for combating the causes of climate change.
- The South East Media Network presented on how and why play and serious games hold the potential to achieve positive, large-scale behavioural change amongst citizens.
- One Young World presented the initiative "The Young World Global Summit", encouraging members to get involved by nominating delegates.
- The Prince of Wales' Corporate Leaders Group on Climate Change provided future perspectives and explained what a coherent corporate strategy on climate change would look like.
- C-Change gave an introduction to their partnership-driven model to increase awareness and reduce carbon emissions.
- Big Bang Lab presented the concept of cultural social responsibility as a means of preserving cultural heritage and improving media literacy.
- 10:10 encouraged Forum members to back the 10:10 campaign and explained what this would mean in practice.
- Eco:metrics presented a tool that allows companies to measure and compare the carbon emissions of media campaigns.
- The Oxford Internet Institute talked about digital engagement in the information society using evidence from their annual survey.
- Ethical Trading Initiative (ETI) explained their partnership approach to improving labour conditions in the supply chain and more specifically how to locate good 'ethical' suppliers for promotional merchandise.
- The Publishers’ Database for Responsible Environmental Paper Sourcing (PREPS) talked about risks in the paper supply chain.
- Shadow Minister for the Arts Ed Vaizey presented his views on converging media platforms and the effects on 'public service'.
- UK Refugee Council gave insights as to how the media affect perceptions on refugees.
- WWF presented the findings from their report Signposts and Weathercocks on the behavioural change needed to combat climate change.
- Julie's Bicycle presented its study on how to reduce the carbon footprint of the music industry.
- Ammado talked about using online communities as a platform to promote CSR and charitable activities.
- The Institute for Public Policy Research (IPPR) and Linguistic Landscapes shared the findings from their report Warm Words: an analysis of UK constructions and conceptions of climate change in the public domain.
- International Alert talked about the immense challenges faced by the world's poorest communities in the wake of climate change.
- Futerra discussed an initiative to improve the environmental content of the advertising and broadcasting sector, arguing that creativity is a prerequisite for achieving sustainability.
- TwentyFifty and the MTV Foundation who presented their work on The Business Leaders Initiative on Human Rights and the MTV EXIT campaign to raise awareness of the trafficking of women from Eastern Europe.
- WWF presented their Media Manifesto published in Through the Looking Glass.
- Ofcom's Media Literacy representatives presented the results of Ofcom's Media Literacy Audit.
- Plan UK presented their Youth Media Development 06 initiative. Following this the Forum and its members donated £10,000 to found a children's press agency in India.
- The Media Literacy Task Force presented its work and the Charter for Media Literacy.
- The Voluntary Action Media Unit presented its services inviting members to become project partners for one or more of their initiatives.
- Goldman Sachs presented the first wave of their findings from their European Media Sector Environmental Social and Governance framework research.
- The Global Reporting Initiative suggested how we might work with the GRI to develop a Media Sector supplement.
- Business in the Community outlined their work on responsible Marketplace behaviour.
- An embryonic US Media CSR Forum presented their ideas for forming a sister forum.
- Defra consulted the group on the workings of the Carbon Reduction Commitment.
- The International Broadcasting Trust presented their latest Reflecting the Real World report.
- Foreign and Colonial Investment analysts presented the findings from their report Managing Access Security and Privacy in the Global Digital Economy.
In 2008, we conducted a stakeholder survey to validate the focus areas for the group. The report looked to identify the main corporate social responsibility issues the forum members, and media industry in general, face. Download Mapping the Landscape: CSR Issues for the Media Industry 2008.
In 2003 a stakeholder survey was commissioned in order to identify which issues were key.
The Media CSR forum: key issues for the media industry